Who We Are


We are a sports management firm representing several leading figures in sport and we work with many regional & global corporate partners.

The modern business world has changed dramatically over the past few years due to digital advancements and we are leading a new way of sports management embracing this age. We believe strongly in creating measureable results for both our sports people and our corporate partners. This in turn, supports long lasting mutually beneficial relationships, which makes us easy to do business with.

Alistair McGeorge

Non-Executive Chairman


Career Snapshot

  • One of Britain’s most recognisable retailers and has held the CEO position at Matalan, New Look and Littlewoods.
  • Currently, Executive Chairman of The Original Factory Shop.

Life’s pleasures

  • A self-obsessed horologist – he has a keen interest in the collection of sought after time pieces.
  • In addition, he is an avid follower of Scottish Rugby and Manchester United.

Charitable work

  • A member of The April Fools Club and supports the RAF Benevolent fund.

John Fay MBE

CEO


Career Snapshot

  • Founder of DeltaV (Management Consultancy) & FireStart Sports Management.
  • In 2004, he was awarded the MBE for his ground-breaking work in leadership and character development of young people within the RAF reserves.

Life’s pleasures

  • An active philanthropist for the RAF benevolent fund. In 2015, he walked across the Falkland Islands raising over £250,000 to build a respite apartment for RAF families.
  • His passion for the RAF comes from his keen interest in flying. He has been a trained pilot since the age of 17

Charitable work

  • Founding member of The April Fools Club and supports the RAF Benevolent fund.
  • Trustee of the John Thornton Young Achievers Foundation.

Daryl Evans

Brand Strategy Director


Career Snapshot

  • Previously, he led the European Tour team for TaylorMade-adidas Golf, where he was responsible for negotiating the contracts of some of Europe’s top players.
  • Prior to this, he had a successful career running his own business which included both a travel and a golf business.

Life’s pleasures

  • He is keen on BBQ’s and enjoys flipping burgers on his Big Green Egg at home.
  • He has become a lover of coffee and enjoys piccolo’s & flat whites.

Danny Wardrop

Director of Golf


Career Snapshot

  • Prior to Danny joining the team, he played professional golf on both the Challenge & European Tours for over 10 years.
  • His career highlight was competing at the 2009 Open Championship at Turnberry.
  • Before turning pro, he was one of England’s top rated amateurs and was a member of the England Elite Squad between 2001-2003.

Life’s pleasures

  • Danny is a big fan of all things Spanish, especially paella.
  • He remains a key sports fan and is an avid follower of Manchester United.

Shwan Jalal

Football Player Liaison


Career Snapshot

  • Shwan had a successful career as a goalkeeper and signed for some of the country’s most well-known clubs, including Tottenham Hotspur and Bournemouth.
  • He has played over 400 first team games spanning 16 years and has played under the likes of Glenn Hoddle & Eddie Howe.
  • He has worked with BBC Sport as a football commentator and pundit

Life’s pleasures

  • Shwan is currently studying for a degree in Sports Media.
  • Overall, he is a family man that enjoys nothing less than time with his loved ones.